This is Swedish Pattern Society

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The Swedish Pattern Society is a group of more than 180 Swedish pattern designers from all over Sweden and was founded by Bärbel Dressler in 2018.

It started as a Facebook group for connecting pattern designers in Sweden and arranging meet-ups. The first goal was to enable freelance designers often working alone from home to have colleagues. The group quickly developed into a supportive forum where we could discuss pattern design matters specific to the Swedish market and support each other in different ways.

We represent a range of talented pattern designers - from bold newcomers just starting up, to established professionals with years of experience and extensive portfolios.

Our goals are to connect Swedish pattern designers on all levels of experience, both with each other and with product brands, as well as develop the Swedish world of pattern design and build awareness of Swedish pattern design around the world.

 
 

 We believe

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That we all are colleagues who can support and lift each other.


That Swedish design is unique and needs to be accessible for brands and companies all over the world.

 
 

 The Story

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It all started with a post on Instagram by Bärbel Dressler. She had run her pattern design business for a few years from her home studio, spending most days alone by the desk and computer and feeling the need for company and variety.

”I love this way of life and need to be alone a lot to do what I do, but sometimes it would be really nice to go outside of the studio. If not to an office, then at least to a place to meet other people working in the same field. And I figured that I wasn’t the only one feeling that way, considering how pattern design was a growing profession here in Sweden as well”, Bärbel explains.

So she posted that caption on Instagram, a call for pattern designers and a query to discover if there were pattern designers out there who would like to connect, meet up and perhaps even work alongside.

The response was amazing and to organize the first work-along, as it was called she started a Facebook group.

The first work-along happened a couple of weeks later on February 15, 2018, followed by frequent meet-ups, visits to trade shows and arranging pattern workshops.

The first “work-along” at Gretas, Haymarket in Stockholm on Feb 15, 2018. From left: Gina Ericsson, Anne-Chris Hedlund, Bärbel Dressler, Yvonne Kündig Gustafsson, Anna Hedeklint, Åsa Kax, Kristina Hultkrantz.

The first “work-along” at Gretas, Haymarket in Stockholm on Feb 15, 2018. From left: Gina Ericsson, Anne-Chris Hedlund, Bärbel Dressler, Yvonne Kündig Gustafsson, Anna Hedeklint, Åsa Kax, Kristina Hultkrantz.

Meet up April 3rd, 2019 at Gretas, Haymarket in Stockholm. From left: Anne-Chris Hedlund, Jenny Findahl, Josephine Skapare, Marianne Sund, Catharina Edlund, Jenny Almersdotter, Anna Hedeklint, Bärbel Dressler, Gina Ericsson. Photo by:  Eveline Johnsson.

Meet up April 3rd, 2019 at Gretas, Haymarket in Stockholm. From left: Anne-Chris Hedlund, Jenny Findahl, Josephine Skapare, Marianne Sund, Catharina Edlund, Jenny Almersdotter, Anna Hedeklint, Bärbel Dressler, Gina Ericsson. Photo by: Eveline Johnsson.

The Facebook group was found by other Swedish pattern designers longing for a place to discuss matters specific to the Swedish pattern design market as well as connect with like-minded others. The group has now grown to more than 180 designers and developed into a truly warm and inclusive community that help and root for each other. 

”Our philosophy is that we all have different styles and benefits to offer our clients and that way we can work together as colleagues side by side, instead of considering each other merely as competitors. We believe that we are stronger together and by strengthening the group and Swedish surface and pattern design as a whole, we all become stronger as individuals too”, Bärbel says.

In September 2018 the society started an Instagram account where they post pattern designs by members daily. And apparently there was an interest for Swedish pattern design as it grew to 3000 followers in only 4 months.

”It doesn't stop here”, Bärbel says. ”Between us we have so many ideas and suggestions on how we can use this community and force that we are. But first of all we are colleagues.”

So far we’ve had meet-ups in Stockholm and Gothenburg and the next step is to arrange meet-ups in more cities, enabling everyone to connect with colleagues in real life too.”